WHAT'S NEW

Plant-wide Research - Poviding Advisory Services and Expertise in ERP, SCM, CRM, and PLM

WHAT'S NEW

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NEW

FOCUS IT FOR MARKETING & SALES


Your Source For Concise Analysis and Positioning

for Key Mission Critical Software Industry Vendors
(A PWR Marketing and Sales Advisory Service)

FOCUS IT FOR MARKETING & SALES is part of PWR’s Marketing and Sales Advisory Products and Services program introduced in January 2009 and is a strong but economical program of technology analyst relations, brand development, and Sales & Marketing Support built on the past requests of former PWR clients.

Specifically, core services include name development, market research, regulatory affairs and design solutions. Wherever your product is in its lifecycle, PWR offers tailored, cutting-edge identity solutions ensuring creativity, trademark risk awareness, regulatory insight and rich design and execution.

That is, whether your product is new to the market, reformulated to capture an unmet need, repositioned to reach a new market or needs a visual refresh to breathe new life into an already successful brand, PWR provides our clients with the expertise and execution to give your product a competitive advantage.

WE PROVIDE:

• BRAND DEVELOMENT
• NAME RESEARCH
• FUNDAMENTAL MARKET RESEARCH
• LOGO, WEBSITE, AND WHITE PAPER DESIGN
• POWERFUL CORPORATE OR PRODUCT LAUNCH SUPPORT
• OPTIMIZED PROSPECT/INFLUENCER/MEDIA AWARENESS
• REPOSITIONING TO LEVERAGE HOT INDUSTRY TRENDS
• FOCUSED MARKETING AND SALES TRAINING
• ESTABLISH MEASURABLE MARKETING QUOTAS/GOALS
• PROGRAM MONITORING AND MEASURMENT

PWR’s MARKETING & SALES ADVISORY SERVICES

PWR ANALYTICAL PERSPECTIVES™

Why Analyitcal Perspectives?

Analyst information is well-recognized as a key influencer in information technology and telecommunications decision-making, but the sheer number of reports that are available and the varying views they represent can be overwhelming. With more than 700 research firms tracking the technology industry, it is becoming increasingly challenging to select and apply the right reports to your business needs.

Analitical Perspectives brings the missing ingredient: context. Analitical Perspectives summarizes the views of many different analyst firms and provides insight into their research and opinions in a context that helps planners and decision makers at all levels make better informed decisions.
PWR provides a rich collection of actionable information on macro economics, software directions, technology trends for business and venors. Iy is respected by executives, managers and practitioners.
We provide actionable information clients need to make the important decisions that affect your enterprise.

What's in Analitical Perspectives?

Analitical Perspectives includes:
Perspectives Reports - 3 to 6 page reports that provide insight from multiple sources, both primary and secondary, on important IT and business topics. Several reports are produced each month as well as several special editions when major events occur.

Weekly Newsletter - The newsletter provides headlines and commentary prepared by PWR summarizing published information gathered from the previous week.
Special Events - Occasionally, Analitical Perspectives pulls together highly qualified analitical information from different sources including analyst firms and summarises them to provide their views on important industry topics and events.

Full Text Reports licensed or released from dozens of leading firms.
Who uses AnalystPerspectives?
The Analitical Perspectives collection is ideal for all executives and professionals that value the insight and opinions provided by today's IT and telecommunications analyst community, including:
Technology Vendors & Service Providers
Executives
Marketing
Product management
Strategy and competitive intelligence professionals
Sales
Consulting
R&D
Technology Users
CIOs and IT management
Architects and planners
Project managers
How does Analitical Perspectives support professionals with critical business initiatives?
Helps your employees efficiently and cost-effectively gain insight on technology topics that impact your daily and long-term business operations
Maximizes your employees' time by reducing the need to sort through dozens of extensive and expensive reports
Delivers the "consensus" they need to make informed decisions
Quickly identifies the reports and topics they need to focus on
Becomes a strategic tool in your competitive intelligence and strategic planning arsenals
Delivery options that address the needs of busy professionals
Reports may by purchased by type individually.
All Reports and select premium reports are in PDF file format for printing or viewing offline.

FOCUS IT FOR SUCCESS SUITE

Focus for IT Information Technology) Success is PWR’s Marketing and Sales Advisory Products program was introduced in 2008 and is a strong and exclusive program of technology analyst relations, brand development, and Sales & Marketing training and Advisory Support built on the past requests of former PWR clients. The following three components may be bundled for extra savings.

Specifically, core services includes three dynamic services:

FOCUS IT FOR INFLUENCE - Specifically, the program targets one of the most neglected and “botched” areas of technology marketing: the courting, convincing, and utilization of key industry technology influencers who yield prospect leads and PR opportunities.
FOCUS IT FOR BRANDING - Core services include name development, market research, regulatory affairs and design solutions. This is a rapid structured program of firm deliverables executed over three 40-hour months, with an objective of providing core services.
FOCUS IT FOR MARKETING & SALES - A marketing and sales strategy is most effective when it is an integral component of corporate strategy, defining how the organization will successfully engage customers, prospects, and competitors in the market arena. It is partially derived from broader corporate strategies, corporate missions, and corporate goals. A key component of marketing strategy is often to keep marketing in line with a company's overarching mission statement.

Whether your product is new to the market, reformulated to capture an unmet need, repositioned to reach a new market or needs a visual refresh to breathe new life into an already successful brand, PWR provides our clients with the expertise and execution to give your product a competitive advantage. There are several key criteria to consider when selecting your market research partner: methodology, accuracy and confidentiality – we provide results.

PWR maintains client confidentialty for any proprietary solutions and methods developed for that client.

As it relates to non-exclusive contract work, we will, under certain circumstances co-brand .

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